Half the people walking around in public these days have no idea the other half are engaged in ongoing warfare.  It started off as a game – an augmented reality capture the flag – but before long the hackers realized how to tie real world resources into the system. Google controlled everything anyway, so linking up the fiber to faction control wasn’t too much effort. If your side controlled the area you got the fast internet, the current news, the unfiltered stream. If you were unlucky enough to be caught in the opponents territory you’d be shut out, next to no connection and heavily filtered and faked news. You’d have no way of knowing if any of your news streams were accurate or pranks. The civilians not playing, effectively real world NPCs, the ones oblivious to the battlefield they were in the middle of would suffer intermittent downtimes and throttling and blame a neighbor for streaming too much netflix.